hierarchy + tschichold
The purpose for this project was to design a set of three book covers that contains the essence of Jan Tschichold's work - a influential 20th century typographer master. The goal was to not copy his visual "style" but rather reflect his values as well as explore and understand hierarchy using supplied text and determine the relationship with said text.
All text used in this project:
Jan Tschichold,
Master Typographer: His Life, Work and Legacy,
Cees W. de Jong, Alston W. Purvis, Martijn F. Le Coultre, Richard B. Doubleday, Hans Reichardt, Cees W. de Jong-editor,
Thames & Hudson,
London,
2008
Master Typographer: His Life, Work and Legacy,
Cees W. de Jong, Alston W. Purvis, Martijn F. Le Coultre, Richard B. Doubleday, Hans Reichardt, Cees W. de Jong-editor,
Thames & Hudson,
London,
2008
Typefaces used in this project:
• Adobe Garamond pro
• Bauer Bodoni
• Futura
• DIN
• Univers
• Serifa
• Memphis / Rockwell
The text that was supplied was to be used only once and there was a maximum use of two colors for each cover.
The three books are (show in this order):
• Title dominant
• Sub-title dominant
• Name dominant
The second image really shows the emphasis of the word "Jan" and give an interesting effect in the hierarchy.